Over the past decade, the Delhi/Gurgaon-based iDiscoveri Education Services Pvt. Ltd (estb. 2002) and its affiliates Youreka Outbound Pvt. Ltd (estb. 1996), iDiscoveri Partners Trust and iDiscoveri Foundation have emerged as a formidable presence in Indian school — particularly primary — education. Since its flagship Xseed teaching-learning programme for primary schools (K-VII), developed by its 40-strong Content, Design and Research division was first marketed in 2007, it has extended the reach of iDiscoveri to over 300 schools across the country. A snapshot of this high-potential primary education company which could well catalyse a teaching-learning revolution in India’s 1.25 million primary schools.